TOP PRODUCER
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Welcome to

TOP PRODUCER



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Over the years our clients have told us they earn approximately $5 in profit for every $1 they invest in a Top Producer program and because we offer extended coaching, these gains are sustained through the years.

At Top Producer, you and your financial professionals get a partner who is truly committed to everyone's success.

 




Our commitment to excellence has earned us a reputation as the trusted leader in our industry for financial advisor sales training and consulting.


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What it Takes to Succeed...


The right values: client-comes-first attitude; be a “problem solver not a product pusher.” But good values are not enough.

You need to be really good at the sales process: locating qualified prospects; capturing their attention; inviting them to a meeting; conducting that meeting; uncovering their needs; presenting a recommendation; asking for a commitment; responding to concerns, asking for referrals; networking; earning all a client’s business, and more!

Top Producer shares your values and can help you improve your sales process!

Contact us if you have questions or would like to learn more about how we can help you!




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Expert Guidance and Support

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Our experienced professionals are committed to offering expert guidance and support across all services. By choosing us, you gain access to a wealth of knowledge and resources.


We are dedicated to your success!


In addition to our core services, we offer personalized consultations to help you navigate complex challenges and find the solutions that best suit your situation.




 





your Key Contacts





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Joseph Leadem

Co-founder and President


Joe Leadem is co-founder and President of Top Producer. For almost 30 years Joe has led Top Producer and helped branch managers, regional managers, and firm leaders to improve the performance of their advisors. 

In the past, Joe led the effort to develop the highly acclaimed advisor course The Broyles Top Producer System, which focused on enhancing sales skills and client engagement strategies.  The Broyles Top Producer System used by tens of thousands of advisors to successfully help build their business. More recently, Joe created Top Producer’s new program, Jump Start. The feedback on the Jump Start program has been overwhelmingly positive. Joe continues to work on evolving Top Producer’s programs to reflect the changes and challenges that Financial Advisors have faced over the years. Should you decide to work with Top Producer, you can rest assured that Joe will do what is necessary to help you or your advisors succeed.

Before entering the real world, Joe Leadem earned a BA from Dartmouth College in 1978 and a MBA from UC Berkeley in 1982. He currently works and resides in Northern California.
 

 


Nancy Petre

Operations/Project Manager


Nancy Stack Petre is the Operations/Project Manager for Top Producer and manages all administrative, logistical and operational activities for the company. Additionally, she is often intimately involved in developing, directing, and implementing client programs and projects. She is highly organized, thorough, timely, and gets things done. Nancy builds lasting relationships with everyone she works with. Nancy is a big reason why it is so easy to work with Top Producer to achieve your objectives!

Nancy joined Top Producer in 1995 and thus has extensive knowledge of all past Top Producer efforts and initiatives. Nancy earned a BA from Sonoma State University in 1999 and a MS from Kaplan University in 2007. She has traveled and lived around the world, currently working and residing in Maine.
 

 




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